Free Branding – You Must Read This!

Well, HELLO everyone! Sorry for the long hiatus but I wasn’t hibernating for sure. Just spending more time meeting real people rather than clicking away on my keyboard talking virtually.

I have to blog this latest discovery – a gem if I may say and you don’t have to look far. I have to admit that I don’t do as much reading of a physical book as much as I should but if I am rushing to finish one, it says loads about this book. If you are in business, new or old, solo or SME, you must make this the last book to read for 2014. Some of the contents from Free Branding – Grow Your Brand Organically were literally like taken off my mouth as I was presenting to one of my clients recently before I even bought this book. So now you understand what’s the hype and excitement all about. It is an instant connection of like-minded associates.



 [Photo Credit :]

Roger introduced more Ps in addition to what I learned from my Marketing Diploma back in 1989 which I hope current students are not using in this era of technology. But it’s not just merely adding People, Process, Physical Evidence to the original 4Ps (c’mon, you must already know them if you reading this far) but the conversions of P-S | P-A | P-V | P-E | P-C | P-U | P-F. You are not expected to convert all at once of course but for a start, at least identify your main focus of concerns and gradually cleaning up and shining from within your organisation. Now, I sound like selling a body detox program or the promoter for InnerShine ® Prune Essence – Brand’s. There are so many pointers for all businesses to pick from.


{Photo Credit :}

Roger’s schedule is super hectic since the launch of his book and was invited to BfM for a chat with Freda Liu recently. If for any reasons you are unable to get hold of a copy of his book just yet, here’s the link to the podcast.

You can connect with Roger and all his upcoming talks via my Facebook page link available on this website.

Meantime, safe travels to all who are on holiday and those about to embark for their next journey.

Recent Comments

  • December 3, 2014 at 11:23 am

    Thank you, Shinyi! Really appreciate your sharing of my book. But please don’t mind me correcting your pointers…it is not exactly converting the 7Ps, but the depth of thoughts when we consider the 7Ps. After considering and thinking them through, we can put our main focus in just one of them to lead the rest.

    Well, like what you suggested to everyone, please feel free to get in touch with me on Facebook or at any of my upcoming events. I am more than happy to elaborate further and to show you specifically how to apply to your business. I may be busy, but I will definitely find time to connect. 🙂

  • http://Shinyi

    December 3, 2014 at 10:25 pm

    My apology Roger! I stand corrected and also means I need to read your book a few more rounds to acquire greater depth indeed. I have been carrying your book in my bag this few days showing it to close friends and family members 🙂

  • http://Roger%20Kerk

    December 3, 2014 at 10:38 pm

    Wow, I am truly flattered.

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